Cannabis Podcast Episodes

3 Reasons: Why Mobile Works for #DistanceMarketing

April 20, 2020 | 47:42

Have you ever heard of distance marketing?

If you don’t, you’re not alone.  We took a poll (non-scientific, on social media) and about 70% of the people online when we did it were not sure what #DistanceMarketing is, does, or might be about.  But that’s ok, since we are taking our time this week on the latest episode, and we are explaining, in detail, what distance marketing is and how you can use it for your small, medium, or even large sized, business.

Mobile Reach: Marketing in a New Era

March 23, 2020 | 24:24

With the corona virus in full swing since our last episode, we’re talking about how to leverage mobile to create a more hands off, yet meaningful, relationship with customers and prospects. Welcome to the era of #distancemarketing.

5G - The Good, the Bad, and the Privacy Issues

February 15, 2020 | 26:41

Welcome to the show (virtually) and here’s a quick rundown of today’s topic – as you likely know, 5G is coming to an internet near you, and it’s being touted as the way the world is really going to change.  It’s being billed as a way to ramp up IoT (internet of things), bump up connection speeds, and create an overall Jetson style experience for everyone who gets in on it.

The Dark Side of Influencer Marketing

January 7, 2020 | 36:13

While influencer marketing may offer a fabulous boost to your brand, if you aren’t careful and don’t follow the FTC and other rules, you’ll find yourself in hot water. 

How To, Part 2: Negotiate with the Venue for Your Next Cannabis Industry Trade Show

October 21, 2019 | 18:19

We are back with part 2 of our miniseries on how to negotiate with your event venue – 

18 Days in Instagram Jail

October 7, 2019 | 21:45

With limited options for promoting cannabis industry businesses, being out of commission on IG can make for a real setback.

How To: Negotiate with the Venue for Your Next Cannabis Industry Trade Show

September 23, 2019 | 16:50

Are you thinking about producing a cannabis industry trade show?  Learn how to negotiate with event venues to get your best deal — part 1 on this episode of the podcast!

CBD Industry Turns Into the Wild West

August 26, 2019 | 14:19

The CBD industry in the US has become more like the wild west than an industry on the upswing. Regulations and enforcement are sure to increase.

FDA: CBD Is a Drug and We Regulate It -

July 22, 2019 | 15:51

The FDA has decided that it’s seen enough of unfounded claims, crazy marketing schemes, and rampant mislabeling of CBD products being sold in America.  Warning letters are flying out the door and no one is immune.  Tune in for more info!

Canada: 6 Months After Adult Use Legalization

March 25, 2019 | 13:34

Six months after adult use legalization, what’s the real story in Canada with the cannabis industry and the access to product across the country?

California Legalization Leads to Falling Profits

December 31, 2018 | 15:48

California has had a full year of adult use (recreational) sales.  Are things as bad as they appear for licensed owners and producers?

Canadian Adult Use Legalization - Week One Report

November 4, 2018 | 24:15

One week after Canadian adult use cannabis laws take effect, we’re on the scene in Toronto, Ontario, in order to see what’s really going on with marijuana sales and distribution.

Best Cannabis Industry Episodes, Part 1

September 3, 2018 | 22:43

Listen to some of the best segments from our cannabis podcast episodes.

Cannabis updates for the state legal cannabis industry in banking, legislation and technology for the second quarter of 2018.

Cannabis Employment - Is It Right for You

March 19, 2018 | 20:07

Hazel and Kim break down the reasons why state legal cannabis industry employment may be the right career path for you – or maybe not.

US Attorney General Jeff Sessions took it upon himself to rescind the Cole Memo last week – not only to the surprise of the booming state legal cannabis industry, but also to the surprise of the Senators and Congresspeople from states with legal cannabis sales programs.

Cannabis Banking & FinCEN Guidance

Part 2 | November 6, 2018 | 30:32

In today’s episode, we’re discussing the practical applications of the FinCEN guidance, Marijuana SARs reporting, and what your business might expect when attempting to open accounts, as well as how to prepare your business to be more attractive to financial instituations. 

Cannabis Banking & The Cole Memo

Part 1 | October 9, 2017 | 21:29

We’re going to walk through the Cole Memo in this episode, discuss the history of how we got to where we are now, and in the next episode, we’ll focus on the FinCEN guidelines and what we think they mean for the industry.

Proposed Canadian Adult Use Legislation

August 28, 2017 | 15:59

What’s really going on in the Canadian adult use legislation cycle?  Hazel wrote an article for the blog about the situation a week or so ago, and today we want to talk about the proposed new laws, and how to prep for the changes.

iBeacons @ Vancouvers 420 Event - What Really Worked

July 31, 2017 | 16:41

Hazel checks in with customers who are set up as vendors at Vancouver’s 420 event in downtown.  She’s got the scoop on what worked, what worked better, and the overall landscape at the event and how iBeacons performed. 

While cannabis may be illegal at the federal level in the US, more than half the states have some form of legal cannabis consumption, sales, production or usage.  We’re detailing laws on a per state basis in this episode of the cannabis podcast. 

How Did Cannabis Legalization Fare on the Ballots?

January 3, 2017 | 21:17

Nine US states had cannabis legalization measures – voter initiatives on the ballot – for the general election in November 2016.  How did these measures fare – which ones passed, which ones did not, and by what kind of margin in each race?

3 Reasons to Use Mobile Ads in Your Cannabis Business

October 16, 2016 | 16:12

Right now there are 29 states with legal cannabis sales on the books – and many of these states have advertising restrictions or other regulations in place that mean dispensary owners and delivery service providers need to get creative with their advertising to best engage and interact with clients. 

The ROI of Attending Cannabis Networking Events

August 9, 2016 | 16:31

Spending time, energy and money to attend cannabis related networking events can be hard on the budget, the brain and the body.  Why should you think about attending these meetings and conferences and how can you tell which ones are worth making the trip?

Mobile Wallet Campaigns for Advocacy Groups

May 28, 2016 | 18:33

Mobile wallet ad campaigns are a slam dunk for advocacy groups – there is nothing else that enables cheap, effective communication via mobile device lockscreen, with clear calls to action, immediate, results based engagement, and the ease of simple administration. 

Cannabis distributors and manufacturers can use mobile wallet passes to increase sales at the dispensary and delivery service level, as well as educating consumers on current and new product launches. Mobile wallet marketing passes to generate more excitement about their products with better engagement rates.

Hazel and Kim discuss the variety of ways that a cannabis dispensary or delivery service can make use of mobile wallet marketing passes to better serve their customer base, engage with prospects and current customers more effectively, and create a better overall marketing strategy by tying together the loose ends with mobile wallet passes.