Cannabis marketing strategies work best when using multiple channels to get your brand message out and engage further with your client base.
Marketers, agencies and consultants within the industry are now turning to mobile strategies that to reach, engage and strengthen relationships with their client base. Those who work with dispensaries and cannabis brands and products will want to immediately integrate mobile strategies to battle shadow banning.
Mobile strategies can get the right message across as branding opportunities in the functions ads that appear as mobile coupons, loyalty cards and event notifications that include top lock screen messaging thats compliant in any legal state and Canada’s Bill C-45.
Take advantage of complaint advertising thats not just for #dispensaries but for any #cannabis #brand or product - giving way to reach clients with the right #messaging at the right time when its most effective - mobile updates right… Click To Tweet
Our compliant ad platform is a real time communications tool that markets to clients, loyal users, influencers – really anyone that uses your brand wants to hear from you and there’s no better place to do it then where there looking – on their mobile device.
Its time now more than ever to engage with clients on their device. Because shadow banned is not enough -you don’t want to wake up tomorrow to learn that your Facebook page is not found.
Don’t let tech giants put cannabis back into the shadows!
As social media networks as Facebook, Instagram and Twitter are limiting opportunities to be seen on their network and its not inclusive to the cannabis industry; its shadow banning techniques, its not being allowed to use paid ads nor keep a business page- as their tightening their policy belts, as it were.
Just the other day at a conference in Niagara Falls I heard a social media manager talk about being shadow banned by Facebook and Instagram, the only way to let them know about disappointment is to get on a grassroots level by continually emailing them.
Now why the sentiment is good, there’s not a thing thats going to be done about it while they tighten policy and hide behind the FCC ruling the cannabis is schedule 1 drug.
What you can do is, build up your own list with a client base is yours and shout out to them on their devices.